Trade shows are an expensive but necessary part of doing business.
With the cost of your booth rental and all of that extra promotion you could easily spend up to $100,000 per show. I’ve seen a lot of large stands with major corporates with overall bills approaching the seven-figure mark.
And in many ways, beyond the financial implications, a virtual show has much more going for it. A physical trade show can be a hassle for a large corporation and a major logistical nightmare for small and medium players. At a physical convention, hundreds of vendors and thousands of attendees are jammed into a cramped, noisy space. It’s really hard to know who’s worth talking to.
Often, the “little guy” gets dwarfed by the “big boys,” armed with substantial war chests, premium advertising and booth space, as well as high-profile keynote presentation exposure.
Now, thanks to computer technology, the playing field is level.
Imagine a trade show with no costs for transportation, shipping, hotels, hospitality, or booths, and just a minimal cost for exhibit space. That’s a virtual trade show. With travel costs rising and travel budgets falling, more industries are turning to virtual trade shows as a less expensive way to showcase their wares.
Imagine attending a conference or trade show without leaving the comfort of your office. Thanks to the emergence of virtual events, you can attend sessions, meet vendors, and mingle with attendees from the comfort of your desk chair.
Interact with Canada’s most active green building professionals, peruse the newest products and technologies with the click of the mouse and download valuable information to your computer.
Connect with industry peers by interacting through text, audio and video capabilities.
Companies, traditionally, participate in trade shows to generate new sales leads. People attended conferences for content and networking. The same results, as it turns out, can be attained by becoming involved in virtual alternatives such as the Green Building Expo.
For additional information on how to become a Green Building virtual Expo sponsor or exhibitor please call 416-250-0664 or e-mail to firstname.lastname@example.org