Canada’s premier virtual trade show for green building
November 1st, 2017 from 9a.m. to 6 p.m.
It’s a Catch-22 situation for every business owner – to shell out the expensive investment needed for participation in traditional trade shows … or not.
Until recently, physically setting up a booth, and all the inherent rental and promotion costs, could easily reach $100,000. For the largest firms, perhaps that was manageable, but for small and medium businesses those expenditures were becoming unmanageable.
Now, however, with the advent of virtual trade shows, business owners can instantly get much more bang for their buck – and all from the comfort of their offices, without the financial burden and logistical inconvenience of the traditional option.
In many ways, this shift is an industry game-changer, with more budget-friendly costs, and a green stamp of approval to boot. The virtual alternative eliminates the need for transportation of people and materials; that alone reduces a company’s carbon footprint.
For the uninitiated, virtual trade shows are designed for online use, designed to resemble a convention centre, with lobbies, networking lounges and exhibit halls. There are booths for showcasing products and services. An online attendee can view demos, peruse literature, or chat with sales reps in real time. Often, there are keynote speeches or webinars, videocasts and podcasts, as well.
With companies these days adhering to green, sustainable policies, the virtual trade show concept is catching on in a big way. This year, in fact, Green Building + Architecture magazine is presenting the first Canadian virtual trade show for green and sustainable building. Called Green Building Expo, it is utilizing cutting-edge technology. It’s definitely budget-friendly and free for attendees.
Companies, traditionally, participated in trade shows to generate new sales leads. People attended conferences for content and networking. The same results, as it turns out, can be attained by becoming involved in virtual alternatives such as the Green Building Expo.
And in many ways, beyond the financial implications, a virtual show has much more going for it. A physical trade show, to recap, can be a hassle for a large corporation and a major logistical nightmare for small and medium players. At a physical convention, hundreds of vendors and thousands of attendees are jammed into a cramped, noisy space. Often, the “little guy” gets dwarfed by the “big boys,” armed with substantial war chests, premium advertising and booth space, as well as high-profile keynote presentation exposure.
Now, thanks to computer technology, the playing field is level. There’s no doubt we’ll see explosive growth. It’s not a stretch to suggest that the virtual event market could replace the traditional conference and trade show concept.
Some of the more obvious advantages to virtual trade shows include:
Moreover, virtual events are quickly evolving, becoming much more user-friendly. No longer do you have to understand complex computer functions to take part. While the basic computer skills of sponsors and attendees have likely progressed over the years, the virtual trade show developers have made the experience much more accessible, as well.
For additional information about the first Canadian virtual trade show for green and sustainable building, contact Executive Managing Director, Giulio Marinescu at 416.250.0664.
Web / www.green-building-expo.com / giulio@green-building–expo.com