It’s no surprise that Green Buildings & Sustainable Strategies magazine is leading the way in cost-efficient virtual trade show technology for the green construction industry.
After all, part of the magazine’s mandate is to alert readers and advertisers to the latest sustainable development trends.
The countdown to Canada’s first virtual trade show for the green construction industry is underway and the wheels are already in motion on a number of fronts.
Utilizing cutting-edge virtual trade show technology, we are pleased to announce Green Building Expo. This first-of-its-kind show will be held in “cyberspace” starting April 12, 2016 and running for a full year.
What we have planned is an affordable way for you to engage all of Canada in the latest green building endeavours in very interesting and cost-efficient way. The event itself will celebrate Canada’s greenest and most successful building projects. Each exhibit will showcase sustainable construction solutions to the right attendees in a timely and cost-efficient manner. Participants will be able to exchange contact information with Canada’s most active green building professionals. Green Building Expo is budget-friendly for participating exhibitors and free for attendees. Our coverage area is Canada, but being held in cyberspace, exhibitors can reach out to a global audience to generate a high volume of leads and prospects.
Green Building Expo will bring together technology, materials, products, and service providers, developers, general contractors, architects, consultants, engineers, interior designers, builders, specifiers, project managers, green investors, bankers, building owners, facilities managers, along with municipalities, expert organizations and other key stakeholders of green building projects; saving money and eliminating travel time, construction, logistics, and associated carbon emissions with physical meetings and trade exhibitions.
Instead of being up and running for only a few days, similar to a traditional trade show, the individual booths will remain active for an entire year and available online 24/7. When not stuffed exhibition booths function as a website and the exhibitors can still have the visibility and availability of their information.
And additional exhibitors can join at any time during the duration of the show.
Relevant, compelling, engaging events with live webcasts of expert speakers will be added throughout the year to motivate participation on particular days around particular themes.
Bolstered by advance print and online media and advertising, Green Building Expo will enjoy a social media strategy using Facebook, LinkedIn, Twitter and others that will actively promote the event beforehand and during the event as well as provide follow up activities.
Attendees and exhibitors can easily interact through text, audio and video capabilities. The functionality allows both one-on-one and group conversations, thus allowing for meaningful discussions.
Product manuals, demos, brochures, posters, videos and other informational material can be conveniently downloaded by visitors to be saved permanently.
In the auditorium exhibitors can deliver stunning webinars which can be hosted live or made available on-demand to visitors even after the event is over. They can now enjoy greater control in delivering their webinars and drive higher levels of visitor engagement using social media integration.
Studies show that over 40% of traffic on virtual events of any kind come through a mobile device. That figure is only growing, making the mobile experience absolutely critical for success for events hosted online. Thus, Green Building Expo offers a mobile-friendly version for the event, packing it with interaction tools to ensure mobile visitors remain equally engaged and productive.
The mobile experience comes with a comprehensive chat application, allowing mobile visitors to interact seamlessly with exhibitors. This affords visitors even more flexibility as they can keep communicating even when they are on the move. Furthermore, the chat experience is intuitive and familiar, allowing visitors to focus on the conversation, rather than figuring out how it all works.
Exhibitors will have access to the following information:
• Number of visitors to their booth;
• Number of clicks on their brochures, products, videos, and posters;
• Contact details listed on each visitors;
• Downloaded content;
• Site traffic, unique and total visits;
• Number of visitors contacted in chat.
For more information about the event go to www.green-building-expo.com or contact Giulio Marinescu, Executive Managing Director at 416-250-0664 or by e-mail giulio@green-building-expo.com.
